Connectome, by Sebastian Seung.

Read. This. Book.connectomecover
This one is in my top three psychology books for A level students to read this year. It is exciting because it sketches out some future directions that cognitive neuroscience is going to take in the coming years and decades.
When Galileo pointed his telescope at the night sky, he saw for the first time the machinery of planetary motion. This laid the foundations for our modern understanding of astronomy. The same is happening today in brain science. The ongoing improvement in brain scanning is driving new understanding of how the brain actually works. This book is a guide to the road ahead.
Not only that, but the first few chapters are a brilliant primer on the basics of neuroscience and biopsychology, and will be great revision for this part of the exam.
A really interesting read, and very accessible.
“A connectome is the totality of connections between the neurons in a nervous system.”
“In the nineteenth century, the American psychologist William James wrote eloquently of the stream of consciousness, the continuous flow of thoughts through the mind. But James failed to note that every stream has a bed. Without this groove in the earth, the water would not know in which direction to flow. Since the connectome defines the pathways along which neural activity can flow, we might regard it as the streambed of consciousness.
The metaphor is a powerful one. Over a long period of time, in the same way that the water of the stream slowly shapes the bed, neural activity changes the connectome. The two notions of the self – as both the fast-moving, ever-changing stream and the more stable but slowly transforming streambed –  are thus inextricably linked. This book is about the self as the streambed, the self in the connectome – the self that has been neglected for too long.”

The Persuaders, by James Garvey.

persuadersJames Garvey decided to write this book after attending a lecture by a high-flying Oxford theologian. In the Q & A, he raised his hand and posed a killer objection to one of the points that the speaker had made. His neighbour leaned over to him and whispered “you’ve got him!”

Garvey had won plainly won the argument. Unfortunately, it made no difference whatsoever. The speaker didn’t change his mind. He seemed to consider the question, and then just carried on, ignoring the point that had been made.

The point is that people are not really swayed by rational arguments – even ones that are obviously true. Rather people make up their minds on the basis of emotional factors, and then use rational argument to justify their already fixed ideas.

This sad psychological fact has long been know to advertisers and politicians, who use industrial strength emotional and cognitive manipulation to implant in our minds the opinions they wish us to have. No-one is immune from this manipulation. The only real defence is knowledge, so at least we can be aware of how we are being controlled and directed for the benefit of others.

In The Persuaders, James Garvey takes us on a tour of what he has discovered about the persuasion industry. He’s a philosopher, but there’s plenty of scientific psychology in the book. Required reading for any psychologist interested in democracy and free will.